İçtihatAra
A Turkish legal-decision search product built around a large jurisprudence archive and direct trial access.
The product surface keeps the value proposition narrow and immediate: a new-generation decision search engine for Turkish case law. The landing page leads users into the search experience and grounds the offer in Yargıtay, BAM, and BİM decision archives.
The problem
Turkish jurisprudence search has long been slow, intimidating, and gated behind subscriptions that demand a commitment before a lawyer can tell whether the corpus even covers their question.
What we built
A search-first landing that lets a visitor try a real query against the live index without a paywall, marketing copy that frames coverage in concrete terms (Yargıtay, BAM, BİM), and a trial onboarding flow that gets a first useful result in under a minute.
Outcome
Trial signups now come from people who have already seen the search engine answer their own question, which lifts the conversion rate to paid and lightens the support load during week one.