Poop Swoop
A Brockville and Eastern Ontario dog-waste removal site that turns an unglamorous chore into a polished booking flow.
Poop Swoop needed to be playful without losing operational trust. The live page pairs a bright mascot-led brand with clear cleanup options, guarantee language, local coverage, and the practical conversion paths a homeowner needs before booking.
The problem
Local service businesses depend on a brand a neighbour will mention at a barbecue, conversion paths that fit a phone in one hand, and SEO coverage of the exact towns they service. The previous site did none of these well.
What we built
A bright, mascot-led brand system that holds up at both web and yard-sign sizes, recurring and one-off quote flows that share a single form, service-area pages with real coverage maps, a referral mechanic, and content blocks that double as local landing pages for Brockville, Prescott, and the surrounding townships.
Outcome
The site now carries the whole booking funnel, and phone calls have dropped to a quieter backup channel. Recurring plans lead new signups, which gives the operations side what it needs to plan routes.